Steepmaps Privacy Policy

Effective Date: January 1, 2025

This Privacy Policy ("Policy") describes how Steepmaps ("we," "us," "our," or the "Company") collects, uses, shares, retains, and protects your personal information when you use our platform, including our websites, mobile applications, products, technology, software, and services (collectively, the "Services").

By accessing or using our Services, you consent to the collection, use, and disclosure of your information as described in this Policy. Please read this Policy carefully. If you do not agree with our practices, please do not use our Services.

1. Information We Collect

We collect a broad range of information to provide, improve, and personalize our Services. We may collect information directly from you, automatically through your use of the Services, and from third-party sources.

1.1 Information You Provide

• Account Information: Name, email address, phone number, date of birth, gender, username, password, and other registration details.
• Profile Information: Photos, biographical information, preferences, fitness goals, experience level, physical attributes (such as height and weight), and any other information you choose to provide.
• User Content: Posts, comments, messages, photos, videos, routes, maps, reviews, ratings, and any other content you create, upload, or share.
• Communications: Information you provide when you contact us, participate in surveys, respond to promotions, or communicate with other users.
• Payment Information: Billing address, payment method details, and transaction history.
• Contacts: If you choose to sync your contacts, we may collect names, email addresses, and phone numbers from your device or connected accounts.

1.2 Information Collected Automatically

• Device Information: Hardware model, operating system, unique device identifiers, mobile network information, browser type, and settings.
• Location Information: Precise GPS location, IP-based location, Wi-Fi access points, cell tower data, and other location-derived information. You may grant us continuous access to your location even when not actively using the app.
• Usage Data: Pages viewed, features used, actions taken, time spent, click patterns, search queries, referring URLs, and interaction data.
• Activity Data: Routes, distances, speeds, elevation, timestamps, duration, frequency, and other metrics related to your activities.
• Sensor Data: Accelerometer, gyroscope, compass, barometer, and other sensor readings from your device.
• Log Data: Access times, error logs, crash reports, and diagnostic information.
• Cookies and Tracking Technologies: Information collected via cookies, pixels, beacons, SDKs, local storage, and similar technologies (see Section 6).

1.3 Information from Third Parties

• Third-Party Services: Information from services you connect to Steepmaps (e.g., fitness trackers, wearables, social media accounts, mapping services).
• Partners and Affiliates: Information from our business partners, advertisers, data brokers, and affiliated companies.
• Public Sources: Publicly available information from websites, databases, and social media platforms.
• Other Users: Information about you provided by other users (e.g., tags, mentions, shared content).

2. How We Use Your Information

We use the information we collect for a wide variety of purposes, including but not limited to:

2.1 Providing and Operating the Services

• Creating and managing your account
• Processing transactions and subscriptions
• Enabling core features such as mapping, route planning, and activity tracking
• Facilitating communication between users
• Providing customer support

2.2 Personalization and Improvement

• Customizing content, recommendations, and user experience
• Developing new products, features, and services
• Conducting research, analytics, and testing
• Training and improving machine learning and artificial intelligence models
• Generating insights and aggregated statistics

2.3 Marketing and Advertising

• Sending promotional communications about our products and services
• Displaying targeted advertisements on our Services and third-party platforms
• Measuring advertising effectiveness
• Conducting market research
• Partnering with third parties for co-branded promotions

2.4 Safety and Security

• Detecting, preventing, and addressing fraud, abuse, and security threats
• Enforcing our Terms of Service and other policies
• Verifying identity and preventing unauthorized access
• Monitoring for violations of community standards

2.5 Legal and Compliance

• Complying with applicable laws, regulations, and legal processes
• Responding to lawful requests from government authorities
• Protecting our rights, property, and safety, and that of our users and the public
• Establishing, exercising, or defending legal claims

2.6 Any Other Purpose

We may use your information for any other purpose disclosed to you at the time of collection or with your consent.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

3.1 Public Information

By default, certain information may be publicly visible, including your profile, username, posted content, routes, and activity data. You are responsible for reviewing your privacy settings.

3.2 Service Providers

We share information with vendors, contractors, and service providers who perform services on our behalf, such as hosting, analytics, payment processing, customer support, and marketing.

3.3 Business Partners

We may share information with business partners for joint marketing, co-branded services, promotions, and other collaborative efforts.

3.4 Advertising Partners

We share information with advertising networks and partners to deliver targeted advertisements and measure their effectiveness. This may include sharing identifiers, demographic information, interests, and behavioral data.

3.5 Third-Party Integrations

If you connect third-party services or apps, we may share information with those services as directed by you.

3.6 Affiliates and Subsidiaries

We may share information within our corporate family of companies for purposes consistent with this Policy.

3.7 Business Transfers

In connection with any merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred or disclosed to the acquiring entity or other parties involved.

3.8 Legal Requirements

We may disclose information to comply with laws, regulations, court orders, subpoenas, or other legal processes, or in response to lawful requests by public authorities.

3.9 Protection of Rights

We may disclose information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others, including to detect or prevent fraud or other illegal activity.

3.10 With Your Consent

We may share your information for any other purpose with your consent or at your direction.

3.11 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for any purpose, including research, analytics, and commercial purposes.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. In determining retention periods, we consider:

• The duration of your use of our Services
• Our ongoing legitimate business needs
• Applicable legal, regulatory, tax, accounting, or reporting requirements
• Statutes of limitations for potential legal claims
• The need to resolve disputes and enforce agreements

Even after you delete your account or specific data, we may retain certain information for extended periods for the following purposes:

• Compliance with legal obligations
• Fraud prevention and security
• Backup and disaster recovery
• Analytics and service improvement (in aggregated or de-identified form)
• Preservation of records for potential legal proceedings

Residual copies of your information may remain in our backup systems indefinitely.

5. Your Choices and Rights

5.1 Account Settings

You may access, update, or delete certain information through your account settings. Note that some information may be required to use the Services.

5.2 Communications

You may opt out of promotional emails by following the unsubscribe instructions. You may still receive transactional or service-related communications.

5.3 Location Data

You may disable location services through your device settings, though this may limit functionality.

5.4 Cookies

You may manage cookies through your browser settings. See Section 6 for more details.

5.5 Do Not Track

We do not currently respond to "Do Not Track" browser signals.

5.6 Regional Rights

Depending on your jurisdiction, you may have additional rights such as:

• Right to access your personal information
• Right to correct inaccurate information
• Right to delete your information
• Right to data portability
• Right to restrict or object to processing
• Right to withdraw consent
• Right to opt out of sales or targeted advertising
• Right to appeal our decisions

To exercise these rights, please contact us at support@steepmaps.com. We may require verification of your identity before processing requests. We reserve the right to deny requests where permitted by law.

6. Cookies and Tracking Technologies

We use cookies, pixels, beacons, SDKs, local storage, and similar technologies to:

• Operate and secure the Services
• Remember your preferences and settings
• Understand how you use our Services
• Deliver and measure advertising
• Provide personalized content and recommendations
• Analyze trends and gather demographic information

Third-party analytics and advertising providers may also collect information through these technologies. We may link information collected through tracking technologies to other information we have about you.

For more details, please review our Cookie Policy.

7. Third-Party Links and Services

Our Services may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from your jurisdiction. By using the Services, you consent to such transfers.

10. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will take steps to delete it.

11. Changes to This Policy

We may update this Policy from time to time. We will post the revised Policy on our website with a new effective date. Your continued use of the Services after any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Steepmaps
Email: support@steepmaps.com

13. Additional Disclosures

13.1 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of sales and sharing. To exercise these rights, contact us at support@steepmaps.com.

13.2 European Economic Area, UK, and Switzerland

If you are located in the EEA, UK, or Switzerland, we process your personal information based on legitimate interests, contractual necessity, consent, or legal obligations. You have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority.

13.3 Other Jurisdictions

We comply with applicable privacy laws in other jurisdictions. Please contact us for information specific to your location.

Last Updated: January 1, 2025